Camila Souza, writer and community manager for Tech Cocktail, featured the story of Controle CEO (and Founder) Kevin Barnicle in her National Edition article “Founders Share Lean Startup Lessons For Success.”
Kevin shared how Controle has found success using the Lean Startup methodology, particularly the process of build, measure and learn:
“The build-measure-learn process reduces anxiety about the product. It’s good to use as a value proposition. I like to put myself in the shoes of the customer. Instead of just going out and spending the marketing dollars, internal time and effort, etc. it would take to create the offering, we have been reaching out to customers to see if they were interested in such a service. We were told by customers that they were interested in some of them and not in some others. We have turned our focus on creating the ones they were interested in and shelving the rest. We will save a lot of time, money, and potential frustration as a result.”
“We have turned our focus on creating the ones [services] they were interested in and shelving the rest.”
About Tech Cocktail:
Tech Cocktail is a media company and events organization for startups, entrepreneurs, and technology enthusiasts. Since 2006, its goal has been to amplify local tech communities and give entrepreneurs a place to get informed, get connected, and get inspired. Tech Cocktail dedicates itself to covering news, how-to’s, up-and-coming startups, and industry trends online, and hosting events in over 20 cities in the US and abroad.
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